Cannes Lions

A Daunting World

FCB INFERNO, London / PEARSON / 2018

Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

Illiteracy affects almost one billion adults worldwide. But it’s a hidden problem, with those affected going to great lengths to hide their inability to read from those around them. Their world is daunting, and simple situations that most of us take for granted can become a source of embarrassment or anguish. Reading medicine instructions, doctors notes or allergy warnings are heartbreaking and potentially dangerous challenges they face on a daily basis.

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