In 2014 Fiat launched the New Palio 2015 model, one of the most popular cars in Brazil.

Because of its robustness, toughness and agility off-road and on asphalt, the Palio gained a reputation as Brazilian drivers’ best friend with the slogan "Always by your side".

As a launch campaign, we had to engage potential consumers in a digital action that reinforced this concept.

In partnership with adoption centers throughout Brazil, the New Palio 2015 campaign was also an adoption campaign of abandoned dogs. So while the abandoned dogs stylishly presented every feature of the car on the hot site, the car encouraged adoptions in blogs and portals.

Through car the hot site, users could find abandoned dogs throughout Brazil, and contact the nearest institution.

The New Palio 2015 was the best-selling car in Brazil in 2014.*

The hot site received more than 900,000 unique visitors and over 230,000 of them looked into adoption centers.

* Source: Anfavea (National Association of Motor Vehicle Manufacturers).