Cannes Lions

A FORETASTE OF THE FRENCH ART DE VERVE

ALPHA245, Kuala Lumpur / CARLSBERG / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

The laborious and painstaking effort that went into making the invitation a sheer work of art not only gives the guests a foretaste of the event but also captures the essence of Kronenbourg 1664 – the French master brewer.

Outcome

Guests who received the invitation were deeply impressed by its fine craftsmanship and had the opportunity to revel in the French art de verve at the event.

The success of Kronenbourg 1664 L’Aperitif Fashion exceeded everyone’s expectation. It became the talk of town, a field day for fashion bloggers and created a frenzy on social media plugins – reaching a wider Malaysian audience with a PR value of close to RM700,000.

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