Cannes Lions

A Hero Falls

FURLINED, Santa Monica / MICROSOFT / 2016

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Description

This was the first of two commercials that focused on our Halo lead character, the Master Chief, who’s fate has been in question for months during our long running campaign for the Halo 5 release. In “A Hero Falls,” we did the unthinkable and killed off Master Chief. The film shows the announcement of the Chief’s death, along with the public’s reaction to the news.

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Shortlisted Cannes Lions
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