Situation: Thanks to the pandemic, thousands of Chilean families were left homeless.

Brief: Start a conversation at the country level and generate awareness about this situation.

Objective: Generate leads to the website and attract new partners, showing the work of the foundation.

Chile elected the first president in its history who did not have his own home and who was just looking for a home. And since there are currently thousands of families living in camps in the country, we proposed to the president that, instead of renting a house, he went to live in a camp like one more Chilean.

The strategy was through a launching video, they singled out the newly elected president of Chile to live in a settlement at the time where he was looking for a house to live. Using Twitter as a medium, we felt the popular clamor, achieving a reach of more than 500% with respect to the previous contents of the foundation.

The strategy that was implemented was to use a video invitation via twitter, published in March 2022, just at the time that the new president of Chile was looking for a house to live in, which caused a stir nationwide.

We reached more than 3,000,000 people, in just 3 days of campaigns and more than 500% engagement with respect to previous content.