Cannes Lions
SOUNDTREE MUSIC, London / SIRIUS XM / 2024
Overview
Entries
Credits
Background
One film. One woman. Dancing through the different chapters of her life. The brief was to find tracks and interviews that sonically and emotionally told the story of her life. When we found the tracks, we then began crafting and moulding the tracks so they seamlessly went from one to another; this would help it resonate with the SiriusXM listeners of all ages, while at the same time showcasing the wide selection of audio entertainment available. As the film progresses, the music evolves in tandem with her growth, reflecting the complexities and nuances of her evolving identity. Through skillful curation and meticulous editing, the film becomes more than just a visual journey; it becomes a sonic tapestry, weaving together the threads of her life into a cohesive and immersive experience for audiences
Execution
One track would not tell the story - for this we needed 7 tracks. Each track helps tell a different part of the story, whether it is the youthful energy, love, passion, loss or heartbreak. No matter what is happening in her life, there is one thing constant - music. Each track serves as a poignant reminder of the power of music to evoke emotion and capture the essence of the human experience. As she navigates the highs and lows of life, the soundtrack evolves, mirroring the ebbs and flows of her journey. Through the universal language of music, her story transcends boundaries, resonating with listeners who find solace and understanding in the melodies that accompany their own lives.
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