Spikes Asia
LEO BURNETT MALAYSIA, Kuala Lumpur / PETRONAS / 2018
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This is a story about a disconnected father and son as they journey back home for the Chinese New Year reunion dinner. Soon, tensions arise in the car that pulls them further apart. But a change of heart ensues when the son encounters flashbacks of fond memories he once shared with his father while growing up.
A journey that didn’t just bring them home but also, closer together.
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