Vida Mujer invited Diego Dibos, the most important romantic songwriter of Peru, to participate in this idea.

We gave him an apologize letter written by a man before he killed her and Diego created a beautiful romantic song that was a word by word transcription of the letter.

It was launched as his new single in the radios, concerts but most importantly in his social media account where he have thousands of fans.

When the song became famous and was shared by a lot of people he used all his social media to create a big bang.

He told the truth about the song to society and started a nationwide discussion that became huge in the country.

The implementation was easy.

We made a video clip of the song that was launched in social media for free.

The song also went to the radios.

There were also live presentations of the song in concerts and live transmissions of the song in social media.

Besucase of the social media buzz when the artist told the truth by a live streaming Facebook Video, he was invited to a lot of TV programs.

The idea reached almost everybody in the country because the artist is the most recognized and famous songwriter in the country.

The engagement was huge. All the fans and all the people became crazy and the repercussion of the idea was amazing because the song became part of the peruvian The idea reached almost everybody in the country because the artist is the most recognized and famous songwriter in the country.

The engagement was huge. All the fans and all the people became crazy and the repercussion of the idea was amazing because the song became part of the peruvian pop culture.

A lot of women started to call Vida Mujer´s helpline to denounce their cases of violence.

pop culture.

A lot of women started to call Vida Mujer´s helpline to denounce their cases of violence.