Cannes Lions

A Love Story

CREATIVE ARTISTS AGENCY, Los Angeles / CHIPOTLE / 2017

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
Case Film
Supporting Images
Supporting Content
Supporting Content
Supporting Images
Supporting Images
Supporting Images
Demo Film
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

"A Love Story" is the story of how restaurants lose their way. This original, animated, short film follows two young entrepreneurs, Evie and Ivan, and the escalating rivalry that leads them to build valueless fast food empires. The film was directed by Saschka Unseld (Pixar's The Blue Umbrella, Oculus's LOST) and produced by Passion Pictures.

Execution

“A Love Story” was distributed across Cinema, Hulu, Facebook, Snapchat, and other platforms. It is set to a remake of the Backstreet Boys' 1999 hit "I Want It That Way" re-imagined as a musically unprocessed duet. The song is performed by GRAMMY Award-winner, Brittany Howard, lead singer of Alabama Shakes and GRAMMY Award-nominated My Morning Jacket frontman, Jim James. The imaginative score was produced by GRAMMY Award-nominated producer Blake Mills. The song is streaming on Spotify and SoundCloud.

Outcome

Released in July 2016, "A Love Story" was viewed over sixty million times. The film reminded people across the country why they loved the brand changing their perceptions at a time of business and brand necessity. An independent study published by Ace Metrix concluded the following.

• Top 1% of ads ever tested

• Highest scoring QSR ad ever tested

• The ad not only scores a 789 among brand loyalists, but it also delivered a 705 among lapsed customers and brand considerers.

• With Millennials (Ace Metrix's 21-35-year-old segment), "A Love Story" is a bigger hit than "Back to the Start" and "The Scarecrow," by 27% and 7%, respectively, in overall score

• After 11 days on YouTube, "A Love Story" has over 1/2 as many views and shares than "Back to the Start," and 1/3 as many views and shares as "The Scarecrow"

Similar Campaigns

12 items

Shortlisted Cannes Lions
A Future Begins

NEXUS STUDIOS, London

A Future Begins

2022, CHIPOTLE

(opens in a new tab)