Cannes Lions

A Mint with More

CP+B, Boulder / HERSHEY'S / 2017

Film
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The film opens on a man sitting at his office desk as he looks peculiarly inside his mouth, using a shiny stapler as a mirror. His co-worker catches him in this strange wide-mouthed act. He scoots his rolly chair over to inquire. Without regard to any workplace norms, the co-worker gets as close as possible to his friend’s mouth to watch the mint “work.” A second co-worker, Karen, scoots over to see what’s she’s missing out on. We can tell she’s a bit nosy, maybe even a little annoying, as the two co-workers roll their eyes dismissively and go back to mint- watching for the remainder of the film.

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