Cannes Lions
LA CHOSE, Paris / GENERALE D'OPTIQUE / 2019
Overview
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Credits
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We open this spot with children who open their presents. But the story takes a new twist, when they re surprised to discover one after the other strange gifts. Gifts that they obviously don’t make any sense!
The explanation is somewhere in the North Pole where Santa Claus faces great difficulties to read the children letters. It’s no mysteries as - despite his age - he doesn’t wear glasses.
A nice Christmas tale to remember that seeing is essential for everyone.
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