The 'Play New' initiative launch film features scenes representing the current Korean sports environment, highly focused on achieving excellence at any cost and where abuse is a common practice. Like the 'Gihap', a punishment that requires athletes to hold difficult poses for long periods. Its use in schools has been banned but continues to be common in youth training grounds. The story then encourages the same athletes to change their mindset and leave behind the old ways. Showcasing multiple scenes where these same athletes celebrate the joy of sports, the film shines a light on a new generation that embraces an idea of sports not defined by winning but instead by inclusion and fun.