Cannes Lions
BUZZMAN, Paris / YAMAHA / 2009
Overview
Entries
Credits
Execution
We offered people the possibility to test the bike during a race on the web.It's an advergame of a new generation, based on an original technology; the louder you shout into your phone, the faster the bike goes. We invited people to play on www.volumemax.fr. and proposed that they challenge their friends.
Outcome
In 3 weeks : 120 000 visits on the website 74 000 call backs
Similar Campaigns
12 items