Cannes Lions

A piece of Mexico

ANÓNIMO, Mexico City / FEMSA / 2017

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Overview

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Credits

OVERVIEW

Description

If everyday thousands of Sidral bottles are shipped from Mexico to USA, we could help these Mexicans to cross the border, inside those bottles.

Execution

We created a platform where people in Mexico could upload video messages to their relatives or friends in the US, and developed an app for US consumers that was capable to scan the bottle’s label, and play the videos recorded especially for them.

Outcome

We had more than 20 thousands videos uploaded to our site, achieving more than 30 thousand interactions in USA.

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