Cannes Lions
ANÓNIMO, Mexico City / FEMSA / 2017
Overview
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Credits
Description
If everyday thousands of Sidral bottles are shipped from Mexico to USA, we could help these Mexicans to cross the border, inside those bottles.
Execution
We created a platform where people in Mexico could upload video messages to their relatives or friends in the US, and developed an app for US consumers that was capable to scan the bottle’s label, and play the videos recorded especially for them.
Outcome
We had more than 20 thousands videos uploaded to our site, achieving more than 30 thousand interactions in USA.
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