Abuse of women is a plague that thrives on fear and silence.

There are very few environments in which an abused woman can feel truly safe and protected enough to open up and ask for help.

We realised that there is such an environment and it’s commonplace all over the world. Women’s changerooms.

Here they are safely shielded from an abusive spouse or partner.So we set out to create a way for abused women to take advantage of this opportunity.

Our marketing plan is to involve women's clothing retailers in hanging the posters underneath their merchandise. When a woman goes to fit an item in the change room, the poster is revealed underneath the item.

This project is in its infancy and has only run for a short period of time so we have no results as yet.