We challenged three famous musicians to get out of their comfort zones via an idea that pushed them to explore music outside their genre. They literally stepped out of their Snapchat story and into another’s. The experience was viewed using three separate mobile devices.

The answer lay in a breakthrough mobile idea, a multi-device social media experience that launched during the Latin Billboard Awards.

We partnered with mega stars with mega social followings: pop, urban and country singers.

The result was an immersive Snapchat experience that no brand had attempted in the platform before.

In the 24-hour window that the snap stories live, 5 million people saw the experience.

The key: Three people had to come together to experience it fully.

At the end of the experience, we invited those whose phones lay there together to push each other to do something new and different.

Over 3 million impression in the 24 hours the story was live in the celebrities’ Snapchat channels. Engagement and sentiment were through the roof. PR and earned media exceeded anything the brand has attempted in Snapchat prior.