Gatorade recruited Sebastián as one of its official athletes in Puerto Rico. Sebastián is a young man born with spastic quadriparesis who has limited control of his extremities. Barred from competing in a road race when he was 15 years old, he decided to organize his own and he vowed to finish the entire 5K on his own. As part of the sponsorship the brand provided him with a special hydration system for his race, a film with his story, participation in their advertising efforts, and a commemorative packaging. Then, on December 20, 2015 Sebastián finally achieved his long time goal.

Gatorade positively impacted the industry by generating great content and using it to bring the inclusion of all kinds of athletes into everybody’s conversation.

Months previous to the date of the event, advertising efforts featuring Sebastián were launched and the video with his story was aired both on TV and social media. At the end, it invited the audience to join Sebastián in the race.

On the date of the event, December 20, 2015, Gatorade provided Sebastián with a hydration system, live social media coverage of his route to the finish line, a walker with a canopy, and placed outdoor advertising throughout the race course. A camera crew in a branded van was recording Sebastián’s every step.

Sebastián walked the entire race achieving the goal he had set for himself. It took him 5 hours, 3 minutes.

Today, he’s the world’s only athlete with cerebral palsy to finish a 5K race with a special walker.

Sebastián’s story became the most-watched online video in the history of Gatorade Puerto Rico, surpassing those of Messi and Serena Williams.

The event raised $40K.