Cannes Lions
HUNGRY MAN, New York / ELECTROLUX / 2015
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Some professions require full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve.
Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers.
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