Spikes Asia

A Tangible Double-Bind

DENTSU INC., Tokyo / OTSUKA / 2018

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Description

Office middle managers, who are the product's target, need to get balanced nutrition. The listener is a middle manager in a double-bind, hearing the opinions of their boss and a subordinate. We used the left and right channels on the radio to uniquely present the two characters. The listener gets a virtual, yet tangible experience of the difficulty involved in striking a balance while working at a company.

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