Spikes Asia
DENTSU INC., Tokyo / OTSUKA / 2018
Overview
Entries
Credits
Description
Office middle managers, who are the product's target, need to get balanced nutrition. The listener is a middle manager in a double-bind, hearing the opinions of their boss and a subordinate. We used the left and right channels on the radio to uniquely present the two characters. The listener gets a virtual, yet tangible experience of the difficulty involved in striking a balance while working at a company.
Similar Campaigns
12 items