We decided to put the truck drivers and their families toghether at Christmas. How? Making for the 1o time a videoclip starred by the drivers themselves.

The song? We used the song "Tributo aos reis da estrada" from Sergio Reis, one of the biggest country singers in Brasil an shooted an exclusive video.

We use a darkpost strategy on facebook. So, when the sons, daughters and wives were online, they were impacted by their parents and husbands starring the video clip of Mercedes-Benz. We also promoted the video on Youtube.

3.000.000 views in 2 days.

More than 62.000 likes

More than 25.000 shares

Mor than 3.650 organic likes on fanpage