We based our thoughts on a study called ''La maltraitance des enfants'', lead in 2017 by Harris Interactive:

- 81% of abused children remain silent.

- 40% of adults do not intervene for fear of being wrong.

From these data, our objective was to:

- Remind the existence of children abuse and its dramatic consequences: in France, one child dies every 5 days under adult’s blows.

- Demonstrate that abused children do not talk; and not doing anything reinforces their isolation.

Our creative bias was to use the gimmick: ''Are you fine? / Yes, I am fine.'' that people tend to say, to avoid getting to the heart of the matter. The movie depicts the daily inattention of adults towards abused children. The use of this ordinary but ''superficial'' conversation summarizes the loneliness of a child who cannot express his suffering, facing adult’s inaction.