We gave songbirds a strong voice, the voice of the most promising Romanian opera singers,"the lark from the opera": Andreea Ilie.  

Together with her we launched a movie in which she was shot on the stage, by two hunters, while trilling her aria just like a songbird. The chosen aria was specially interpreted for the cause to send a powerful message: Handel's Lascia ch'io pianga. Lyrics:

Let me weep

My cruel fate,

And that I

should have freedom.

The video went viral raising debates online and offline. It redirected people to the website savethelark.ro, where we placed info about the Hunting Law and the petition against it.  

To keep social media alive, we created the TRILLFIE (TRILL +SELFIE)  Under the #Trillfie, our opera singer launched a challenge to other artists to donate and share pieces of their songs, inspired by the songbirds. The Trillfie went on TV and on radio. 

We uploaded the video with the opera singer on the 21st of April 2015. The music chosen for the video serves the purpose: Handle's Lascia ch'io pianga. The lyrics describe the songbirds cruel fate: Let me weep /My cruel fate, /And that I /should have freedom.

The biggest online platform in Romania, Hotnews.ro, took it the same day generating in 3 hours over 300.000 views.

Right after that, debates raised in social media and the next day all the televisions were discussing about the Hunting Law. The video was broadcasted as editorial content in prime time news.

Days after, together with the opera singer, we launched the #Trillfie activation in online. Artists donated and shared pieces of songs inspired by songbirds. The Trillfie went on TV and radio. Artists united against the Hunting Law.

On the 20th of May, the Romanian Ornithological Society was called at the Parliament for negotiations.

The campaign lasted for 30 days, driven only by PR and social media.

After the 30 days, under the public pressure, the Civil Society was called for negotiations.

The law changed and it now protects the songbirds. It was considered a victory for the civil society.

7 million Romanian adults out of 15 million were reached.

20 prime time debates on the subject, on TV

1.8 million online impressions

Over 650.000 Euro earned media