Cannes Lions

A1 / MMS (MULTIMEDIA MESSAGING SERVICE)

WWP WEIRATHER-WENZEL & PARTNER, Dornbirn / MOBILKOM / 2003

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Execution

The FIS Snowboard World Championships presented by A1 were an outstanding example of close and perfect collaboration of the sponsor, the FIS, the organising committee, the media (especially the host broadcaster ORF) and the agencies in charge - aiming at only one single objective: to make these World Championships an unforgettable event for all! Many ideas could only be realised by this special spirit: e.g. to build a real igloo in the trade village.

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