A viral film shows a scientist conducting computerised tests to determine the "DNA" of the car. He discovers the secret ingredient that makes every Audi special, and is seen inputting your name into various clinical tests. The final shot of the film shows DNA slides from both the car and human tests coming together.And your name appears on a DNA sequence strip. You are indeed "the perfect match" for the new Audi A3 Sportback

The Audi launch was so successful that the email open rate was over 50%, over 65,000 views of the film were recorded and over 50% of viewers of the film forwarded it to a friend. View the Audi film at www.audi-a3 sportback.com/audi_dna.html?ID=123