Entry: Motorola A890 product experience website.'Spontaneous Moment in Motion' is the core creative concept for Motorola mobile phone A890. We have successfully transferred this concept into a product experience website. The use of chinese copywriting is more focused on the conceptual feeling which brings out the product usage differentiation, e.g. "My feeling is grey today", "Leon green gives me inspiration" etc. The headline is MotoSpontaneous. Three core features: 1hr video, rotated open ID and dual lens, have used to create a unique Flash animation to demonstrate the phone. Brief: Two-level product site with Flash demo on key features. Marketing objectives: To sell 95k units in 2004, retrieve the leading position through introducing the innovative high-end products. Target audience: Younger group 23-35, at least young at heart, techno geeks, has a good job, good pay, white collar or self-employed.