Spikes Asia

Abandoned Stations

CHEIL, Hong Kong / VOLKSWAGEN / 2022

Awards:

3 Silver Spikes Asia
2 Shortlisted Spikes Asia
Presentation Image
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
Supporting Images
Supporting Images
Supporting Images
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

Overview

Background

Announce the launch of Volkswagen’s all-electric ID. range.

Idea

Soon, petrol stations will be a thing of the past.

Execution

Strategy:

With a wittiness that has become a hallmark of Volkswagen advertising, the strategy was to poke fun at petrol cars.

And imply that petrol stations will soon become a thing of the past.

Execution:

In line with Volkswagen’s mission of moving people forward, every intricate detail was meticulously planned, captured and crafted to dramatise the imminent demise of petrol stations.

Outcome

Volkswagen had found its voice.

The campaign became a tongue-in-cheek representation of its new all-electric ID. range.

And the meticulous craftsmanship became a symbol of its unwavering devotion to the future.

Similar Campaigns

12 items

#untaggable music

DDB SPAIN, Madrid

#untaggable music

2017, AUDI

(opens in a new tab)