Announce the launch of Volkswagen’s all-electric ID. range.

Soon, petrol stations will be a thing of the past.

Strategy:

With a wittiness that has become a hallmark of Volkswagen advertising, the strategy was to poke fun at petrol cars.

And imply that petrol stations will soon become a thing of the past.

Execution:

In line with Volkswagen’s mission of moving people forward, every intricate detail was meticulously planned, captured and crafted to dramatise the imminent demise of petrol stations.

Volkswagen had found its voice.

The campaign became a tongue-in-cheek representation of its new all-electric ID. range.

And the meticulous craftsmanship became a symbol of its unwavering devotion to the future.