Cannes Lions

Abbott The Comeback

ABBOTT INDIA, Mumbai / ABBOTT INDIA / 2018

Film
Demo Film
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To inspire people living with health conditions, Abbott made a film where every member of the cast and crew had overcome serious health conditions and were getting on with their regular lives.

A film that wouldn’t have been possible 25 years ago, without advances in modern healthcare.

Execution

Our film was first launched digitally. A shorter, 30-second version was aired on TV channels across the country.

The main film was supported by 8 web films.

And people could discover the inspiring stories of individual members of our cast and crew on our website.

Outcome

More than 12 million views and counting.

Annual traffic to the website increased by 30%.

Instant news in online and offline media.

47.9 million media impressions.

22% increase in sales.

And the best part, our crew showed the world, that nothing can stop them.

Similar Campaigns

8 items

Shortlisted Cannes Lions
Abbott Live Radio Spots

BBH COMMUNICATIONS INDIA, Mumbai

Abbott Live Radio Spots

2017, ABBOTT INDIA

(opens in a new tab)