To better reflect it´s heritage and proud status as the flagship product of the brewery.

The green color been slightly darkened to give an more exclusive look and the wordmark has been redrawn and given a 3D effect to better stand out against the background. A lot of love and crafting went into the most important graphic element, the lion. The same contour was used for recognition but it has been given more life and movement. The new design does not have a traditional front and back, but rather two fronts.

Since the lunch of the new design, sales have gone up with 48%!