Cannes Lions
THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesberg / ABSA BANK / 2010
Overview
Entries
Credits
Outcome
The creative immediately connected with the designers and the game continues to be played online.
The campaign garnered attention on radio, in print and on the web.Absa bank’s brand awareness as a sponsor of Design Indaba was the highest it’s ever been on record.
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