To transcend the traditional category distinctions of both white and brown spirits and, at the same time, ensure a clear product proposition for consumers, who are not afraid to break rules and are looking to engage their senses with new encounters.

‘Anfang’ is Swedish and German for an illustrated initial letter. The word means beginning or starting point. We crafted an ‘A-oak anfang’ to symbolize a new kind of drinking experience. It marks a new chapter for Absolut and a new beginning for both the white and brown spirits category.

Absolut Amber sold out.