ABSOLUT TRUTH is a modul in the new ABSOLUT VODKA brand site (www.absolut.com). The ABSOLUT TRUTH part communicates; quality of ingredients, care in the distillation process and respect for tradition. It does so in a narrative, thought provoking and cutting-edge fashion. And with the respect for the brand. The themes of the ABSOLUT TRUTH part are seven. "Passion" is the fourth film, and was released early March, 2001. The general idea behind the "Passion" movie is that passion is what moves people.Passion is what inspires us. To discover, to invent, to perfect. This idea is applicable for the people behind the product ABSOLUT VODKA, as well as for man in general. Film five, six and seven are schedueled to be released during summer, fall and winter 2001.