We created the First Bicycle Customization Day that took place in one of the most emblematic places from Barcelona: Mau Mau. It is a mixture of a pub and an exhibition hall. It was the perfect place for a brand like Absolut.Prestigious urban artists were in charge of transforming two wheels in a personal and unique work of art.

More than 300 adapted or modified bicycles took part. We were news on various TV channels and our outdoor ad was given the job of stimulating interest in those who travel using bicycles.