Invitations on transparent vinyl singles. Participants taken on a mystery boat trip to a vast industrial venue. Live interviews with the 3 artists explaining their thoughts behind the music creations.

Then everyone gathers in a huge white cube. Inside live performance in the center, all wear wireless headphones to focus on the art pieces. Subwoofers allow to feel the beat. Music videos, slaves to the artists' vision, play on the walls of the cube.

Every person targeted reached out to, on average, a further 200+. The campaign that was implemented in 5 European countries spread through personal networks to an additional 30+. 50% download rate from the Internet site. The event gained 75% press coverage - over three times the industry's average rate.