Since unhealthy eating behaviours are hard to change we decided to tackle how Thais eat their food.

In cooperation with Thai Health Promotion Foundation, we created “AbsorbPlate,” The world’s first innovative design that makes Thai food less greasy and allow Thais to eat each meal healthier.

Hundreds of tiny holes, inspired by the texture of sponge, make AbsorbPlate able to separate excess oil from food before people eat it. The plate can reduce up to 7 ml of grease or approximately 30 calories per plate. The plates were designed to be easy to wash. In order to eat healthier, all they need to do is just continue their regular eating behaviour on our plate.

AbsorbPlate is a design innovation that gives a smart solution on health problems in every meal. We designed hundreds of tiny holes inspired by the texture of sponge, which allow AbsorbPlate to separate excess oil from food before people eat it. The plate can reduce up to 7 ml of grease, approximately 30 calories per meal. There holes are designed in 5 patterns and the curve of each hole was designed to be easy-to-wash. The end design creates a seamless eating experience that is healthier one.

More than 10,000 AbsorbPlate were implemented in touch-points where our targets have their meals every day nationwide: local restaurants, universities, schools, office buildings and food courts . Each plate that was given is still in use and reducing more than 1,000,000 calories everyday from meals since launched.

- More than 10,000 plates were distributed to hundreds of Thai restaurants across the country.

- AbsorbPlate are being used in more than 30,000 meals daily.

- AbsorbPlate are reducing more than 1,000,000 calories per day, daily.

- Thailand’s obesity growth rate decreased by 9% comparing to the same period last year.

- Most importantly, Thai people can enjoy their regular meals in a healthier way.