Cannes Lions
TECH AND SOUL, Sao Paulo / BIENAL FUNDATION / 2022
Overview
Entries
Credits
Execution
As the clip starts deep underwater, the idea is to convey a heavy mood. We did it using a single bass note played with cello harmonics, and some low notes played using famous Roland synthesizers, like the SH-101, Juno 60, and JX-3p.
Still, in this first part of the clip, some dissonant notes are played on the piano.
The turning point is when the dancer touches the light. The chords start to change from this moment on, and the orchestral brass, tubular bells, and pipe organ are recorded to make the soundtrack more impactful.