In the art world, a 'chair' is one of the most significant projects given to students.Bezalel created 'Grab a Chair', a Facebook platform where every potential student could create his own interpretation of a chair. Those who then published their chairs on Bezalel's Facebook page received a professional and personal review of their design by Bezalel teachers.

Starting the dialog before the search began significantly increased the number of people who attended Bezalel's 'open days'. +67% more visitors on the first open day vs. 2009+62% more visitors on the second open day vs. 2009.