Cannes Lions
FITZROY, Amsterdam / ACCENTURE / 2012
Overview
Entries
Credits
Description
To celebrate its 10th anniversary, Accenture was looking for an innovative gift for their top clients . The desire of the client was that the adult character and innovative edge was retained in the design so that it did not become something playful or frolicsome
Execution
We looked for a way to integrate the screen of the smartphone with the design of the spreads. We used the screen of the smartphone in every part of the design so it functioned as a painting,TV or a laptop screen.The app itself is designed so that it fits perfectly within the spreads. For example in the spread with an iMac screen, we see a desktop with a browser on a smartphone screen. It's dimension perfectly correlate with the edges of the iMac on paper. Giving you the impression that the spread comes to life.
Outcome
The project garnered widespread attention on international blogs including bestadsontv.The YouTube video has so far had 10,000 views and the book was printed and circulated 3,000 times.
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