peSeta is a small textile company in Madrid who got a call from a big museum in New York City. The museum wanted peSeta to design something within the world of bicycles to sell in their gift shop.

But instead of just thinking of a product we created a work of art as well.The Bicycle Cap.A 15 special edition classic bicycle cap.Made with love by an old sewing machine and a bicycle.An exclusive product, a window display and a documentary film that brought art and advertising together.

The Bicycle CAP is more than a campaign, it is a new and exclusive product by peSeta. Hope you are among the 15 lucky ones to get one.

- The PR for peSeta was awesome.

- The BICYCLE CAP created news content, not advertising.- It appeared in all mayor fashion Spanish magazines and newspapers.- The documentary became famous on the web, with more than 150,000 views.

The New Museum is happy with the project too and has already asked peSeta for more collaborations.