Dyrberg/Kern offer exclusive jewelleries and accessories that add variety and power to your wardrobe. The task was to carry out these key values onto the web in an interactive way. The solution became a live try-it-on-application, where the user can try on a wide selection of the range directly on the screen using webcam-technology. Furthermore a wish list-functionality and send-a-snap-shot-functionality enables the feature to go viral.