Cannes Lions

ACCORD COUPE

CONCEPT CAFÉ ADVERTISING, Miami / HONDA / 2011

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Overview

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Nonconformity is what drives our target´s life today and fuels their desire to change what is around them by creating a better self. This is the same nonconformity that has driven Honda to change the midsize car category year over year by improvingupon itself and stand out as the best mid size sedan in America. The staple of which is the Accord Coupe. Both car and driver have a bold willingness to self improve themselves and as a result raise the bar for everyone else in theirpeer group.The feeling to have the power to change oneself is rewarding and fulfilling. Every change starts with oneself. The ability to change oneself and influence on those around you is empowering and it makes people aware that the only thing they can count on happening is TODAY. They can’t count on what happened before and which is long gone in the past nor can they count on the future where nothing is ever guaranteed to happen. True power comes from changing things NOW.

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