To show the 2013 Honda Accord’s stylish interior, we turned people’s web browsers into an Accord window they could roll down to see inside. First, a leaderboard showcasing the outside of the car enticed with: 'You should see the interior.'

Underneath, a big box contained a power window button and: 'Press to see the interior of the 2013 Honda Accord.' When the button was pressed, the entire browser rolled down like a car window to reveal the interior.

When people finished exploring the interior and hotspots, the window rolled back up and finished with: 'The completely redesigned 2013 Honda Accord.'