Cannes Lions

ACE BLEACH & DETERGENT

GREY ISTANBUL, Istanbul / PROCTER & GAMBLE / 2009

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

IMPORTANT NOTE: The interruptions are on purpose and part of the idea. Please listen till the very end. Ace is one of the top brands for fabric cleaning goods such as bleach and detergent, and is widely associated with stain removal. The radio spot initially seems like a typical burger venture commercial full of cliches. It is however interrupted by awkward pauses. The female voiceover at the very end reveals that these interruptions are in fact the work of Ace, and the parts erased are potential stains.

Similar Campaigns

12 items

Advertising People Can't Take Sick Days

PUBLICIS, New york

Advertising People Can't Take Sick Days

2017, PROCTER & GAMBLE

(opens in a new tab)