Cannes Lions
GREY ISTANBUL, Istanbul / PROCTER & GAMBLE / 2009
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IMPORTANT NOTE: The interruptions are on purpose and part of the idea. Please listen till the very end. Ace is one of the top brands for fabric cleaning goods such as bleach and detergent, and is widely associated with stain removal. The radio spot initially seems like a typical burger venture commercial full of cliches. It is however interrupted by awkward pauses. The female voiceover at the very end reveals that these interruptions are in fact the work of Ace, and the parts erased are potential stains.
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