Cannes Lions
GREY WORLDWIDE ITALIA, Milan / PROCTER & GAMBLE / 2012
Overview
Entries
Credits
Execution
The idea is to allow women - via a home by home guerrilla activity - to physically visualise the non-hygienic vectors that they bring to their houses, via their dirty shoes.The vision of the boards (slipped behind their houses entrance door) featuring disgusting outdoor dirt, should make women immediately aware and worried about the everyday hygiene needed in their houses.
Outcome
N.A. (the operation is currently on air)