Cannes Lions

ACTION AGAINST POLLUTION AND WASTE

JWT HONG KONG, Hong Kong / FRIENDS OF THE EARTH / 2013

MP3 Original Language
MP3 Original Language
MP3 Translation
MP3 Original Language
MP3 Translation
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In this radio spot, we parodied a certain type of skincare commercial well known in Hong Kong for using flowery adjectives and making far-reaching analogies in their product description. This resulted in an amusing demonstration of how over-packaging is unnecessary and a powerful reminder that this kind of wastefulness harms the earth and should be stopped.

Similar Campaigns

12 items

Hurricane

GREY, Mexico city

Hurricane

2024, REINSERTA

(opens in a new tab)