Cannes Lions
JWT HONG KONG, Hong Kong / FRIENDS OF THE EARTH / 2013
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Description
In this radio spot, we parodied a certain type of skincare commercial well known in Hong Kong for using flowery adjectives and making far-reaching analogies in their product description. This resulted in an amusing demonstration of how over-packaging is unnecessary and a powerful reminder that this kind of wastefulness harms the earth and should be stopped.
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