Actions Speak Louder

IGNIS, London / SHERATON / 2017

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Our brief was to address brand perception and drive consideration from a younger, entrepreneurial crowd by positioning Sheraton as their ideal travel partner.

The concept had to support Sheraton's 2017 global campaign; 'Where Actions Speak louder'. A campaign that empowered Sheraton employee's to make small gestures that would make a big difference to their guests stay.


The campaign was set at Heathrow Terminal 2 over 9 days when the filming took place. Following the capture of all the moments, the film was edited into a 90-second video and 15-second cut. Both were seeded across social media platforms and in every TV in Sheraton rooms across the globe.

From initial concept to the release of the film, the timeline was 6 months.

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