Cannes Lions

Active in life for longer

PEIX HEALTHCARE COMMUNICATION, Berlin / AMGEN / 2017

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Overview

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Credits

Overview

Description

A multi-channel strategy with high recognition value.

The images capture patients living environments. By

adding the distinctive X from the product logo, the patients

are „well protected against the pain“.

Execution

it was published in the Magazines TumorDiagnostik & Therapie, Der Urologe and in Digital Media: eMail Newsletters, SalesRep eDetailing, Website, etc.

Outcome

The results are amazing.

The click-to-open rate of the newsletter came to 41 percent.

The opt-in rate of the call center reached 32 percent.

Website traffic increased by 31 percent.

And the multichannel impact increased by an incredible 135 percent against the previous year.

Altogether our actions generated 80,000 doctor contacts despite a relatively small target group.

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