Russia is quite an unhealthy country: every year the number of obese people, those with diabetes and those suffering from heart attacks grows. At the same time, the number of people engaged in any fitness activity remains shamefully low.

Alfa-Bank, one of the biggest Russian banks, asked us to make their 5 millions clients think of their health.

We created Activity™ – a unique technology, which for the first time ever in the world offers bank’s clients to turn their every step into money. Users are asked to track their daily physical activity such as walking and exercising with an activity-tracking wearable gadget or an app, many of which are available on the market today (such as Jawbone, fitbit, RunKeeper). Users can link his/her activity tracker with their personal bank account. Their daily steps get converted into rubles, which at the end of the day get transferred from their checking account into their savings account with a higher interest rate than any other savings option at Alfa-Bank. The more you move, the more you earn.

As a result, with Activity™ people move 1.5 times more than before, saving twice more than average bank clients.

We provided Alfa-Bank clients with a link to Activity™ landing page.

Activity™ offers Alfa-Bank clients to turn their steps into money. Clients track their daily physical activity with wearable gadgets or mobile apps. Their daily steps get converted into rubles, which get transferred from their checking account into savings account with a higher annual interest rate than any other savings option at Alfa-Bank – 6%.

User sets step price him/herself. For example: for every 10,000 steps made at a rate of 0,1 rubles per step, 1000 rubles (~30$) will be automatically transferred from client’s current account to savings account "Activity".

Word of mouth effect alone made Activity™ one of the most discussed topics. Alfa-Bank not only got great reviews from its clients, but also received newcomers, ready to sweat to earn money.

First information email was sent to 4% of Alfa-Bank clients (200.000). The success was evident – 27% conversion rate from those who followed to the landing page and then to those who opened savings account instead of 5% planned.

We reached our goal – Activity™ users save up to twice as much as average clients. And besides that, they get healthier, as they move nearly twice as much!