Cannes Lions

ACTROS

BBDO GERMANY, Dusseldorf / MERCEDES BENZ / 2009

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

One reason to trust Mercedes-Benz Trucks is Telligent®, a set of technologies that actively prevent accidents. These star in a folder in which every picture is compiled in Braille. With that, people are able to feel which situations the technologies work, e.g. narrow roads or in heavy traffic. Because Mercedes-Benz builds technologies you can trust blindly.The folder was sent to customers of Mercedes-Benz Trucks and distributed at trade fairs.

Similar Campaigns

12 items

THE G-PARADE - A digital motorcade around the world.

ANTONI, Berlin

THE G-PARADE - A digital motorcade around the world.

2021, MERCEDES BENZ

(opens in a new tab)