The client asked us to show acupuncture in a very didatic way. To solve this problem we developed a campaign that shows acupuncture in practice: pictures of bodies on posters that were fastened with the same acupuncture needles used in clinical treatment and with the guidance of a specialist, these needles were positioned in the exact spots used in therapy

The success of the promotion was measured by the increase of people looking for acupuncture treatment, and the rise of page views at CEATA’s webpage.