Cannes Lions

Aczone Commercial 'Amy's Bakery'

ABELSONTAYLOR, Chicago / ALLERGAN / 2016

Film
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The Amy’s Bakery: 60 TV spot introduces our hero, Amy. She owns a successful bakery, which is no small feat. It takes strength, ambition, and most of all, vision. Amy has all of those things, and that’s why she doesn’t let her acne get in the way of her success. Still, like many women with acne, she can’t help but feel self-conscious sometimes—wondering why she still has acne. Amy is used to taking charge of her life, so she decides to do something different by talking to a dermatologist. Amy is an inspiring example of how to turn a negative emotion into positive action.

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